Tennis is a business, and should be treated like one! Let me help you turn your operation into a business.
“Players” often elect to teach for lack of a better career path. The assumption that all tennis pros can teach, organize, manage, and still find time to be charming is erroneous.
Firing a pro with a great personality who can’t manage a program, may lead you to hire a pro that can manage, but has the personality of a houseplant. Everyone has a different skill set. Some skills you’re born with, while others have to be cultivated.
The jobs of the General Manager and Board of Directors are to help the pro cultivate his or her lesser skills.
